Leveraging Embarrassing Photos in a Fundraiser

A couple of months ago my buddy, Steve, pulled off a successful fundraiser for St. Baldrick's Head Shaving event. The St. Baldrick's Foundation hosts a head shaving event where people raise money and at the end they shave their heads. The money raised funds pediatric cancer research.

Instead of his friends donating money for Steve to shave his head he used embarrassing childhood photos. In the 24 hours before the end of the fundraiser Steve published 24 embarrassing pictures of himself on Facebook. His method was simple. He would release one embarrassing photo for every $20.00 that was donated. Using teaser status updates he had captured the Facebook audience and exceeded his fundraising goal. Steve's final amount raised was $2,390 for St. Baldrick's.

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The Follow Fundraiser

A Follow Fundraiser is when you donate money to an organization or a cause per new follower on your social media platform. This fundraiser is a win-win because you gain followers and the organization/cause benefits from your donation. I have had 2 successful Follow Fundraisers. One for Wyatt's Wish and recently for Autism Speaks.

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